If you sell VRChat avatars, props, and clothing packs, you want three things:
clean checkout, good marketing tools, and fees that do not crush you as you scale.
The comparison that matters
Pricing, fees, and tax handling
| Platform |
Monthly cost |
Platform fee per sale |
Payment processing |
| Sellfy |
Free trial + Paid plans |
No Sellfy transaction fee |
Stripe or PayPal fees still apply |
| Gumroad |
$0 |
10% + $0.50 per transaction |
Processing fees still apply |
| Payhip |
Free or paid plans |
Free: 5% |
Plus: 2% |
Files and delivery limits (important for big avatar packages)
| Platform |
Practical note for VRChat creators |
File limits and notes |
| Sellfy |
Good for large bundles if you ship a Unitypackage plus docs, plus extras |
Up to 50 files per product. Combined size up to 10GB (Starter) or 20GB (Business or Premium) |
| Gumroad |
Works fine for zips and Unitypackages, but check your product size expectations |
Limits vary by product type and account. Most creators keep it simple with one zip or one Unitypackage |
| Payhip |
Works well for zips and clear delivery, common for digital assets |
No hard number listed on the pricing page, but Payhip supports typical digital delivery workflows. Keep packages clean and documented |
Selling features that actually increase revenue
| Feature |
Sellfy |
Gumroad |
Payhip |
| Discount codes |
Yes |
Yes |
Yes |
| Upsells or cross-sells |
Yes |
Yes |
Yes |
| Email marketing built-in |
Yes |
Not positioned as core feature |
Yes |
| Subscriptions |
Yes |
Yes |
Yes |
| Storefront feels like a real shop |
Strong |
Medium |
Strong |
What to sell for VRChat, and how to structure it
The simplest structure that matches buyer behavior:
- Flagship product: a complete avatar that is ready to upload
- Add-ons: props and clothing packs
- Bundles: avatar + add-ons at a discount
Why this works:
buyers want one-click value first, then they buy extra looks and accessories later.
My take
If you want a storefront that feels like a proper shop and does not take a platform cut on every sale, Sellfy is the clean long-term pick.
Sources